European Year of Culture Heritage 2018 Story Map
Description
The year will see a series of initiatives and events across Europe to enable people to become closer to and more involved with their cultural heritage. Cultural heritage shapes our identities and everyday lives. It surrounds us in Europe's towns and cities, natural landscapes and archaeological sites. JRC B.6 prepared a Story Map to present what the EU is doing to protect its heritage.
Participation Spectrum
When and Where
Start Year
2018
Policy Context
Policy Stage
Context of activity
Request of JRC DG in support to EAC organisation of the European Year of Cultural Heritage
Participants
Participants
13000
Who was involved
How were the Participants selected?
Methodologies
Events
1
Methodologies used
Tools Used
Spaces Used
Impact
Output
Main Outcomes and Lasting Achievement
The Story Map shows what the European Union and its partners are doing to protect, promote and raise awareness of cultural heritage in Europe.
How were the outcome taken up within the process they were carried out?
Success measured by web statistics, press releases, support from newspapers.
Feedback provided
Were the methodologies used elsewhere?
The Story Map concept is used again in the Danube Forum to promote tourism and cultural heritage: http://arcg.is/b49eC
Assessment
Reason for such challenges and solutions
Storytelling is often left to communicators, with little or no interactions with the scientific communities. Access to reliable and pan-European data illustrating cultural heritage was a challenge which took more resources than expected.
Lessons Learn
Anchor the engagement process in the policy cycle, linking it to a clearly established policy requirement.
Recommendation
Engagement process has to be discussed before hand respecting the level of ambition to the actual policy needs. Awareness raising was considered as more important than citizen feedback/engagement.