Social Biking Challenge
Contact
Antonios Proestakis
Main Organisation
Department/Sector/Unit
JRC.I.2
Description
The Social Biking project (S-b) is a Social Network Intervention to motivate European citizens to be more physically active and use more environmentally sustainable forms of transport. It is an internet based research project based on the BikePrints app which allows users to form interactive groups and track their rides to collectively earn points which are eventually exchanged with prizes. S-b mainly targets to grow social capital among users and make cycling a social habit which will remain even after withdrawing the prizes.
Participation Spectrum
When and Where
Start Year
2018
Other Country
Policy Context
Policy Stage
Context of activity
Participants
Participants
693
Communities or representatives involved
Municipalities, Local bike associations.
How were the Participants selected?
Methodologies
Events
1
Methodologies used
Tools Used
Spaces Used
Impact
Output
Main Outcomes and Lasting Achievement
The data collection has just finished. Data will be analysed and results will be published in a scientific journal.
How were the outcome taken up within the process they were carried out?
In progress scientific publication.
Feedback provided
Other Feedback
Citizens were receiving feedback in everyday base through the app.
Were the methodologies used elsewhere?
DG EAC want to use our app to motivate people to sports during the European Week of Sports and DG MOVE to motivate bike use as sustainable mean of transport during the European Mobility Week.
Assessment
Main Challenges
Reason for such challenges and solutions
We used the network of the European Mobility Week for recruiting local organizers who eventually recruited citizens. We face practical issues with the help of the local organizers and language barriers through a contract with an external translation company.
Recommendation
Target on organizations who are really motivated and understand the overall idea and offer them the tools to promote the idea further. Incentives are always helpful.