Toolkit protocol: organising a stocktaking exercise

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Toolkit protocol: organising a stocktaking exercise

For any citizen engagement process to be successful, it is necessary to build on a comprehensive understanding of the issue at hand and the work done thus far, including any other citizen participation processes (whether invited or uninvited) on the topic. Thorough stock-taking will help you avoid reinventing the wheel and will contribute to better shaping your citizen engagement exercise by grounding it in participants' context. In other words, stock-taking allows the process to be situated.

But bear in mind that such background study is not just for you as an organiser. Ideally you will share an introductory overview of the issue with participants before the event. Make sure such that such information is presented in a way that is fitting for the group(s) of citizens you are working with – e.g., if you are working with children or with participants with low levels of school education. 

 

Areas to investigate

Getting familiar with narratives in the media

One aspect of stock taking we would like to spend more time on is a basic understanding of ideas about pollinators that circulate in public media. Whether you look at scientific papers, traditional media, agricultural magazines, gardening blogs, industry statements or social media posts, they all present pollinators and issues associated with them in a particular light (e.g., impact of climate change on the movement of species; using commercially available bumblebee colonies; selecting prettiest and bee-friendly flowers; negligent impact of pesticides on insects when administered in the right way; complaints about a new way to manage green spaces in a local park). In these outlets actors, events, relationships, facts, causal relations, arguments are brought together to shape specific narratives. An obvious place to start is with media publications and here we focus only on media narrative analysis.

A narrative, in a most basic sense, is a particular representation of the world, its inhabitants and events. Narratives are everywhere, being part of texts, images, mundane objects, etc. Narratives articulate, for example, values, identities, visions, aspirations, promises, assumptions, ideals and beliefs. They foreground particular ways of seeing, understanding and interpreting the world, and therefore reflect the positions of their 'narrators'. Media narrative analysis helps with unpacking both the implicit assumptions about pollinators and the intentions of the narrators to present events and actions in a particular light. You will understand what is important to whom, why, based on what assumptions and claims. This is important because participatory processes are often about putting narratives in a constructive dialogue, which might include questioning their assumptions, reflecting on tensions between them, identifying points of contact, imagining the consequences of their promises and assumptions. Hence, by being aware of the dominant narratives you will enable participants to challenge them during the process, this way eventually expanding the terms of the debate.

Narrative analysis is something that is ideally carried out by an expert that specialises this type of studies. But here are some initial considerations for you as an organiser:  

  • How does the narrative analysis connect to the purpose of your process? If you run a co-creation project for a local park, the purpose of narrative analysis will likely be to understand the concerns of different groups of citizens. If you run a deliberation process on the pesticides use in agriculture, you should carefully analyse stakeholders’ public communication campaigns to understand the way they strategically used narratives to push their respective agendas – and how this could have impacted the public debate.
  • Having determined the purpose, you should consider the scope of resources: Will you focus on general media or also include specialised media? If you will be including specific groups, like, e.g., farmers, then looking at agricultural magazines will be important. Will you look at national, local or international media? Even if you are doing a very local process, it is likely that people are exposed to national media as well. A comparison between the two levels might help to understand the local specificity. Will you look at digital or 'traditional' media? Plenty of local communication has moved online to places like social media groups. If you engage with elderly, on the other hand, they might be only exposed to print, TV or radio.
  • If the topic is very sensitive and you want to know exactly what kind of narratives are intentionally promoted, whether particular actors’ interests stand-out in the form of ‘assumptions’, or whether there are claims not backed-up by any type of evidence, you might need a more extensive study. 

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